21st century Business Life Cycle - Software defined Social Business
Product Development Lifecycle
The Product Development Lifecycle is a SILO or an island in itself. There are various steps in the cycle and are automated with the software to a large extent. The product is designed and developed with the help of software and now with cloud it is more easy and available readily on the shelf with IaaS; PaaS and SaaS for software products.There is an increase in the social software and the employees are exchanging ideas and also interact with the customers to develop a new product or a service. There is interaction between the business and the customer based on the product.
The another SILO or island is the customer life cycle.
The Customer Life Cycle starts with the need awareness and search for the solution. Google has provided a lot of help in this; people search for their need and do lot of research on the net. There are tools like youtube and others to provide knowledge about the problem and also the solutions. The net has a lot of data that provides help in the selection of a suitable solution and even compare the solutions on hand. The customer makes the purchase after due diligence available at hand. Now with the rise of social media the customer also shares lot of information with the business even after the purchase is done; the customer also has the power to share the information with the prospective customers and world at large. There is interaction between the business and the customer based on the customer.
Future will be more about integrating the two SILOs and automating the whole business. The business will have Production; Marketing and Sales. The three will be separate functions yet collaborate more effectively to be more productive and reduce time to market. The technologies like Social Mobile Analytics and Cloud will be more integrated and connect the business with customer at every touch point. There will be a continuous flow of information between the business and the customers to enable continuous product development.The business is slowly moving into a software defined social business. Software will be a great enabler to integrate the two SILOs; we can expect lot more innovation rolling out.
There are two ways in achieving this goal one is the ecosystem and the other is one company providing all the services.
Type 1: Eco-System
VMware is probably only major player or only player in this category.
Production / Development:
VMware along with Pivotal and EMC have been working on solutions like Real time Analytics and Data Lakes. It is automating the production and making it more rational. It has partnered with GE and has been improving the manufacturing process with Internet of Things.
Compute/network/Storage is converged and the data center is completely software based.
The world is inching towards containers but VM is slowly catching up. The enterprise is slowly moving to mobile and all the enterprise apps will have to eventually move to mobile. VMware seems to have more affinity towards windows as the market share of windows in the enterprise server side is significant. VMware has to slowly move towards a platform that costs less; performs better and integrates well with non-windows dominant platforms like android and iOS.
VMware has to become the OS of the cloud and not depend on windows in the long run.
VMware acquired Airwatch; Dynamic Ops and other companies and providing enterprise mobility.
Marketing / Sales:
Marketing / Sales:
SalesForce; Adobe and Anaplan are digitizing and automating the marketing and sales; and integrating the marketing and sales with production; reducing time to market and decreasing cost.
In Eco-System service providers play a major role in the integration of technologies.VMware is working closely with the telcos and mobile service providers to roll out more important services on the mobile. Again the continuous delivery is limited to apps of the enterprise and still in SILOs.
Am not knowledgeable about the capabilities and limitations of RabbitMQ in integration of apps but SnapLogic seems to be doing well in this important area.
The going has been tough is this area and could have been more successful.
VMware is currently focused on enterprise but customers would like to get more business besides saving money. It should raise above meeting the needs of an administrator and CIO and meet the needs of CMO and CEO as well.
If it has already been doing that; it will be great if we can get some case studies.
Type 2: Full stack
Each of these players have their strengths which the world is aware of but the one that stands out is google and the next is amazon. The key is their customer base and knowledge of their business.
The strength of google is the eco-system. there are 1.6 million apps available on android. Google kubernetes is making impact in the enterprise.Google is slowly providing internet services. Also it has launched TV.
It is already stepped into the next major wave of innovation - convergence of TV/Mobile/Internet/Social. It can do well if it gets search right soon.
Google foot print in enterprise is less today but will increase for sure with mobile and may even replace windows on the server side.
IBM partnering with Apple is a great combination and will only expedite the enterprise moving towards mobile. It is providing cloud services all over the world. It has partnered with cloud foundry. But it is limited to enterprise but doing well integrating apps.
Microsoft is the king of desktop and the enterprise but with the world moving towards mobile will only make things difficult.
Amazon is the leader in public cloud and is slowly moving towards the convergence but does not have a app eco-system.
Interesting times ahead for sure.
Social and Mobile will converge enterprise with consumer.
We are moving towards MIPS - Million Individuals Per Second. We will have SPs specializing in managing devices having professional and personal data.
Will we have M & A?