We are in the digital generation. Most of our thoughts / actions / psychographics are all captured in the social media. The whole world understands what we are and each one is creating his own brand.
So we have lots and lots of data being created. We are in the era where the enterprise is becoming digital and now the whole world is getting there - the individual / Small Business / Large enterprise everyone are exchanging information and providing value.
We are in the era where we think of one requirement; the next few days we have the solution. we are in the era of continuous delivery. It is available for the whole life cycle of an individual. It is all digital starting from birth to death. we will have balance sheet digital / GDP data digital and government moving towards digital.
There are Mobile Service providers; Internet SP and cloud Service providers. Soon this will consolidate and converge by 2020. Content and social media giants will be the ones who will converge all technology forms to reach consumers and connect with the business and make it the consumers world.
Today people share info about all experience through digital media. the TV soon is moving towards that and we will have customized advertisement. In the google days it all used to be page rank and used ad-words to reach the consumer through the digital platform. Now this will expand to the TV and soon we will have convergence of TV / Internet / Mobile / Social - everything connected.
we browse and post some comment on facebook / twitter and the next moment we will have ads and solutions related to our post on TV and social media. we will slowly move from page rank to social search / rank - the number of people talking about the given topic and hence the product or service. each ad will be personalized and can have better segmentation. People will watch the match on TV and post on social media but get to see the ads based on their activity both on TV and social platform.
The broadcast of TV can and will be segment even more finely - people in delhi will get different ad from people in bangalore. people of one group get different ad when compared to the other group. More of software in broadcast satellite TV.
Companies that digitize the whole info cycle stand to gain. Its going to be few full stack players going forward.
we are in for the convergence at its best - the convergence of Devices;Mobile/ Internet / TV / Social !
We are in for a major revolution - watch your thoughts; can be heard ?
Its democratic and its social and hence self regulated to a great extent.
People will drive the world forward and not driven by the business.