We are in the social revolution; the business community is listening to the consumer and providing solutions to all the needs in short time. we have come a long way and mobile is making life easier for us but will be great if it gets much more simple.
This is made possible by software in the whole life cycle.
The print media and the radio were the first ones that enabled consumer reach but this did not provide two way engagement model.
Then we had TV that connected business community with the masses; there were ads and business community used to pay hefty amounts of money to reach the consumer and create a brand.
This is again is a one way model and doesn't provide continuous engagement on a individual basis with the business community.
Then we had google and with search people can search for everything and can get solutions and make decisions and this to an extent was an approach that could reach individuals but again it was one way and cannot provide continuous engagement with the consumer.
Then came facebook and twitter and other social media apps that provided most of the answers and could engage consumers on individual basis at large scale. In google platform people download apps and it is a tedious process to have one app each for every need. Also the users tends to do decision making based on social rank. It will be a great thing for the consumer to have one interface and platform for all his needs.The social media apps and the apps will have to converge at some point to make things lot more simple.
It will be great if we have mobile interface for all the needs for an individual profile and all things in one or minimal number of interfaces - more simplistic.
I should have my bank; my social media; my shopping; my news; my entertainment including TV; my health monitor; my wealth monitor; my devices all in the mobile with much more simplicity.
Now we have all the media digitized and the consumer having mobile and other devices; we need to connect the two.
there are many devices and many steps in each that are involved in journey between. there is content provider; infra provider; technology or app sw provider and these will add to the cost and complexity. this adds to the time for decision making and delivering value.
Hence it is economical to have content in one place and have it sent to all the channels; this will drive the industry towards vertical convergence and consolidation. This will enable the business community to engage with end consumers on a individual basis at scale.
The amount of work going on in artificial intelligence; automation and bots will make sense only with content being in one place and accessible to all devices and mostly engages the consumers; analyze and provide value in no time. TV will get more social and will not necessarily be a broadcast medium.we will have cord cutting and internet providing content to the TV sets and engaging the consumers. the cable industry will have to consolidate and converge with telecom and or internet service provider.
The ARPU of the telecom service provider has gone up only with data and will continue to improve; the content like Netflix is hosted on amazon and in some cases the cable and internet has converged.The ad revenue of content or media providers is now shared with the internet and telecom infra is a commodity and is moving towards NFV and more virtualization.
this will lead to the vertical integration so that users are engaged and can be provided value in most efficient and cost effective manner.
so we will have more software in the journey of info-value and the business or enterprise itself is undergoing vertical integration and getting ready for a mega-trend.
This will require the technology companies to provide apps with social interface which will provide employment opportunities and that in turn will provide employment in the local domain of the emerging world like india and other countries. people say that automation will take away jobs but technology disruption has ended up in creating many more jobs and rejuvenating the economy - creating need for more houses/food/clothing and all other services.
App Economy will surely change the course of the world and will drive the world towards software defined social world and make things more simple for the consumer.